It’s not about the product, systems, logistics, branding or positioning, but rather culture.
Actually, it IS about all these things, but the culture and the mission define how each of these elements is brought to life. Delivering Happiness is chock full of business nuggets, but it’s not a heavily tactical book. It’s not a how-to book, full of checklists and strategies (there are some), but rather a look at the bigger picture core drivers.
You won’t learn to write copy, set up a marketing funnel, design systems or persuade customers to buy. But, you will learn how to focus on the deeper stuff that lays the foundation for doing all those things on a level that drives cult-like loyalty, evangelism and eventually, success on a much larger scale.
And, to me, that’s worth many times the price of the book
By Jonathan Fields, Awake @ the Wheel
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